On the 11th March 2011, at 2:46 p.m., an 8.9 magnitude earthquake takes place 231 miles northeast of Tokyo. (8.9 = original recorded magnitude; later upgraded to 9.0). The Pacific Tsunami Warning Centre issued a tsunami warning for the Pacific Ocean from Japan to the U.S. and about an hour after the quake, waves up to 30 feet high hit the Japanese coast, sweeping away vehicles, causing buildings to collapse, and severing roads and highways.

Last year, a total of 2,918,278 people (the number of unique browsers) to search for ‘3.11’ on Yahoo! Japan, was donated equally, dividing the 29,182,780 yen to six organisations.

For every search on Yahoo! Japan for ‘3.11’, today, Yahoo! will divide 10 yen per search which will be divided equally between the ten chosen organisations as follows:

  • Fisherman Japan,
  • Odaka Workers base,
  • Dream Project,
  • Minami Sanriku sewing machine workshop,
  • Iwakiotento SUN,
  • Griping countries,
  • TEDIC,
  • Mother Link Japan,
  • Scrub Fukushima.

Please take a minute from your day today to search for ‘3.11.’